What mostly interests people running Ha!art are new phenomena in culture.
Content is published in Polish, aimed at a niche audience. The tagline of the Ha!art Corporation is “everything that doesn’t pay off”.
Each layout, including logo, is determinated by the topic of the issue. Design is each time dedicated, e.g. issue – Ha!art no. 31 is a special edition for Era New Horizons film festival in Wroclaw 2010, Poland. It’s “dirty” character is determinated by films of the independent cinema.
The Ha!art magazine is published four times a year.